Renju Chandran

Staff-level UX / Product Designer with 22+ years shaping enterprise digital products.

In 22+ years across finance, healthcare, telecom, and aviation, I've learned that the hardest design problems aren't visual — they're structural. How do you reduce support dependency by 40%? You redesign the workflow, not the button. How do you scale a product across business units? You build systems, not screens. At Bank of America, Verizon, EY, Citi, and FlightSafety International, my work has consistently sat at the intersection of UX architecture, design systems, and organizational alignment — where design decisions compound into operational outcomes.


I design enterprise systems where clarity, efficiency, and scalability matter.

I drive org-wide design strategy, aligning teams around shared systems that reduce fragmentation and scale across business lines.

  • Enterprise UX
  • Systems Thinking
  • Accessibility / Standards
  • Cross-functional Leadership

Selected strengths

Why this matters

I operate at the layer where design decisions become organizational infrastructure — aligning multiple teams, establishing governance frameworks, and building systems that reduce decision burden across the org.

  • Design systems governance & tokens
  • Org-wide UX strategy & alignment
  • Accessibility infrastructure (WCAG 2.1 / ARIA)
  • Cross-pod adoption & contribution models
  • Stakeholder alignment + research leadership


Scheduling friction

42%

reduction · FlightSafety

App retention

35%

boost · smart reminders

Task success rate

90%

voice search · biometrics


Core Competencies


  • Human-Centered Design
  • Interaction Design
  • Visual Design
  • Enterprise UX
  • Design Systems
  • Information Architecture
  • Journey Mapping
  • Personas
  • Heuristic Evaluation
  • Usability Testing
  • Accessibility (WCAG 2.1, ARIA)
  • UX Writing
  • Cross-Functional Collaboration
  • Agile / Scrum

Tools & Technologies


Design

Figma, Adobe XD, Sketch, Illustrator, Photoshop, InVision, Miro, FigJam, Axure, Balsamiq

Research & Analytics

UserZoom, Mural, Lucidchart, Tableau, Power BI

Development

HTML, CSS, JavaScript, JIRA, Confluence


Reducing organizational risk


Staff- level design means fewer escalations, less rework, and faster onboarding. When systems are coherent, teams ship with confidence instead of clarification requests.

Systems that compound


A design system isn't a component library — it's an operating agreement. I build patterns that let teams move independently without fragmenting the product experience.

Accessibility as infrastructure


WCAG 2.1 and ARIA compliance aren't features to add later — they're load-bearing decisions. Building them in from the start prevents costly retrofits and expands market reach.



Perspectives

How I think about design

Short essays on the principles that guide my work at the enterprise level.


Design systems aren't component libraries — they're operating agreements


The most common failure mode I see in enterprise design systems is treating them as a UI kit. Components are the artifact; the real product is the decision framework that determines when to use them, when to extend them, and when to retire them. A system succeeds when a designer you've never met ships something consistent without asking anyone.

  • Design Systems
  • Organizational Design

Accessibility isn't a feature — it's load-bearing infrastructure


Every time I hear 'we'll add accessibility later,' I know we won't. Not because of bad intentions, but because retrofitting WCAG 2.1 compliance onto an existing product costs 3–5x more than building it in from the start. Accessible patterns aren't constraints — they're engineering decisions that expand market reach and reduce legal risk simultaneously.

  • Accessibility
  • WCAG 2.1
  • Enterprise

The senior designer's real job is reducing the cost of future decisions


Junior designers solve the problem in front of them. Senior designers solve the class of problem. Staff designers eliminate the conditions that create the problem. The difference isn't skill — it's scope. When I build a pattern, I'm not designing a component. I'm designing the decision that 50 engineers won't have to make next quarter.

  • Leadership
  • Systems Thinking
  • Strategy

My Work Experience

EXPLORE MORE WORKS

WebZonee Global Inc

Aug 2020 – Present

Senior UX/Visual Designer

Clients - Citi Group, Girl Scouts, WSSC Water, T-Mobile and Flight Safety International

Environment/Tools:
Photoshop CC, Sketch 55.2, Figma, Adobe XD, Axure 7.0, Illustrator CC, Agile Methodology, Tableau, Power BI.

Verizon Wireless, Irving TX

May 2018 – Jul 2020

Sr UX/Visual Designer

Environment/Tools:
Photoshop CC, Sketch 55.2, Figma, InVision App, Axure 7.0, Illustrator CC, Agile Methodology, Salesforce-SaaS (Vlocity and Vlocity Card Framework design).

GAF Materials Corporation, Parsippany NJ

Dec 2016 – Mar 2018

Senior UX/Visual Designer (Desktop and Mobility)

Environment/Tools:
Sketch App, Photoshop CC, iRise for Responsive Prototyping, Microsoft Visio, Salesforce and Illustrator CC

Pricewater house Coopers (PwC), FL

Mar 2016 - Nov 2016

Senior UI/UX/Visual Designer

Environment/Tools:
Photoshop CC, Illustrator CC and Axure 7.0

Verizon Wireless, Piscataway, NJ

May 2014 – Jan 2016

Senior UI/UX/Visual Designer (Desktop and Mobility)

Environment/Tools:
Photoshop CS6, Illustrator CS6 and Microsoft Visio 2013

Horizon Blue Cross Blue Shield of New jersey, Newark, NJ

May 2013 – May 2014

Senior UI/UX/Visual Designer

Environment/Tools:
Photoshop CS6, Illustrator CS6, Microsoft Visio 2013 and Axure 6.5

American Express, NY

May 2013 – Sep 2013

UI/UX/Visual Designer

Environment/Tools:
Photoshop CS6, Dreamweaver CS6, Illustrator CS6, Microsoft Visio 2013 and Balsamiq 2.0

The McGraw-Hill Companies, East Windsor, NJ

Oct 2012 – May 2013

Front-End Designer/Web Developer

Environment/Tools:
HTML 5.0, CSS 3.0, Javascript, Dreamweaver, Photoshop, Illustrator, Microsoft Visio, Quality Center, Limelight and Taleo

WebZone Global

Aug 2003 – Sep 2012

Sr. Interactive designer & Art Director

Environment/Tools:
HTML 5.0, CSS 3.0, Javascript, Dreamweaver, Photoshop, Illustrator, Microsoft Visio


more about me


I have been working with computers for 20+ years and I have gained a wealth of knowledge through hands on experience in all areas of design, computers and the internet. I am very passionate about the industry I am involved with and am proud to be considered one of the top web designers in Bangalore and to have achieved worldwide recognition for my work.

I view one of my major strengths being my adaptability. I am able to jump easily from being a designer, to a coder, to software and hardware technician, to decision maker. This adaptability can also be seen in my design work where I am able to handle any task I'm given, be it web, multimedia, branding, or print.

B-Tech Information Technologies

Graphics, Special FX and Authoring and Animation (Arena Multimedia)

  • Website Designing
  • Low Fidelity Wireframing
  • Logo Designing
  • Business Cards & Catalogue
  • GUI Design
  • Vector Graphic
  • HTML5, CSS3, Jquery, JavaScript, Ajax, DHTML

Adobe Photoshop CC, Sketch App, Adobe XD, Adobe Dreamweaver CS6, Adobe Illustrator CC, Adobe InDesign CS6, InVision App, Adobe Flash CS6, Microsoft Visio 2013, OmniGraffle 6.0, Balsamiq 2.2, Figma, Axure 7.0, iRise, Limelight, Quality Center, JIRA, Salesforce-SaaS Vlocity, Tableau, Power BI

  • Create high fidelity clickable prototypes for interfaces involving challenging and complex designs across world-class Salesforce based UX.
  • Scope, architect, wireframe (Figma & Axure), design (Photoshop & Sketch) and launch and present UX designs
  • Create experience briefs, user flows, content inventories, wireframes, storyboards, and prototypes, along with thorough and timely UI documentation.
  • Perform quantitative and qualitative analysis for new design methods and ideas.
  • Work directly with product teams, developers, stakeholders, users and management and represent user experience.
  • Involved in discussion with various current users; compare the product with the available competitors' products and incorporate the improvements to meet users experience with the business needs.
  • Create original graphic designs.
  • Illustrate design ideas using story boards, process flows and sitemaps.
  • Re-design the UX workflow for Verizon Partner Solution (VPS) B2B E-commerce application for Ordering Ethernet Switched eLine products.
  • Design and customize out of the box features of Vlocity(SaaS) and Card framework template.
  • Create Desktop Brand Center UI Components.
  • Participated and contributed in all stages of agile methodology in project including Backlog refinement, Sprint planning, Daily scrum and sprint retrospective.
  • Created new reusable production art, icons, web buttons/scroll bars and other collateral, and authored an extensive Brand Center Guidelines.
  • Manage and support Infosys offshore development teams (Chennai, Bangalore and Hyderabad) with all necessary design specs.

Copyright © 2003-2026 Renju Chandran. All Rights Reserved.